A point-of-sale stand (POS) is a specialized form of sales promotion that is found near, store space, or next to a checkout counter (the 'point of sale'). They are intended to draw the customers' attraction to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales.

Attractive, well designed point of purchase displays are a product marketing necessity. At DIGITAL FLOW, we offer point of sale (POS) design using formed plastic, wood and metal work and cardboard technology.

A lightbox is an accepted term in the advertising industry for an illuminated point-of-sale display used for advertising purposes.

The panel can be illuminated by fluorescent light bulbs or LED lighting strips.The new trend is to use displays which start to replace the easy changeable graphics made by print or backlite foils.

We design special lightboxes for outdoor purposes as well, these displays are more weatherproof.